I'm old enough to remember a pre-YouTube era, where children played happily in the fields and everyone wore fetching hats to church. Now, though, it's a staple of so many of our lives, mine included. And [[link]] according to YouTube CEO Neal Mohan, it's not just dominating the arena of our phone and desktop PC video watching, but on track to take over television, too.
In a blog post on the, err, , Mohan takes a moment to mark the internet video sensation's 20th birthday, with his four "big bets" for YouTube in 2025 (via ). "YouTube will remain the epicenter of culture", he says. Heavens help us all.
"It’s interactive and includes things [[link]] like Shorts (yes, people watch them on TVs), [[link]] podcasts, and live streams, right alongside the sports, sitcoms and talk shows people already love."
"We're committed to meeting creators where they are with tools and features that power their businesses and communities" he continues. "We’ll continue to support their growth through more traditional revenue streams like ads and YouTube Premium, while introducing for creators to partner with brands to bring their products to life."
: The top pre-built machines.
: Great devices for mobile gaming.
Ah good, more brands. It seems like most of my favourite creators are now acting like the QVC shopping channel and hawking dubiously-effective wares, although I've not yet been tempted to buy anything simply because a gurning thumbnail-enthusiast has shoved it in my face mid-video.
Still, it must be working in general. There's gold in them thar hills, or so I've been told.
And actually, while it's fun to poke fun, I think Mohan has a point. Even my dear sainted mother has been known to watch YouTube on her televisual box, and if that's not a sign of mass-adoption, I don't know what is. YouTube is on your phone, your desktop browser, and now, it seems, increasingly replacing the other apps on your TV set-top
box.
A brave new world indeed. Now, if you'll excuse me, I'm off to tie a ring of daisies in my hair and frolic among the heather. It's a beautiful day outside, y'know?
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